Sharpness
A photograph or digitalized artwork can present unwanted blur when viewed at 100%. This unwanted blur can make a print look flat and “lazy”. Our Editors are trained to spot such lack of sharpness and judge when an artwork is too soft for printing.
Note: artistic blur (panning shots, long exposure…) are considered OK for printing.
If softness can be reduced without altering the artwork, our production team is allowed to add some sharpness to your file before printing.
Noise/grain
Noise/Grain can be less problematic on print than lack of sharpness as it usually pairs nicely with the natural paper grain. Although too much Noise/Grain will make a print feel like bad quality, in which case artwork will be rejected.
Our production team will NEVER use noise-reduction software to submitted files.